Mojang Bans Manufacturers From Building Minecraft Promo Maps And Mods

Mojang's putting its blocky foot down in terms of manufacturers and Minecraft. In an open letter to the community on its site, Owen Hill, the company's director of creative communications, laid out new tips particularly directed at companies, ad companies and any other non-gamer entities trying to capitalize on Minecraft's huge consumer group.

For an idea of just how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Pc version had over one hundred million registered users. It's comprehensible that a pool of customers that giant would show a tempting lure for brands that want to market their wholly unrelated wares to the group. But no more -- in line with the brand new constructing promotion pointers, it's no longer permissible to construct servers or maps to "promote unrelated merchandise in playable type." So what does that translate to? Properly, you can say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its film of the identical identify. All that said, if you are a mega fan and you do these types of things on your own time and dime, properly, that's just fine by Mojang.

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