The Relationship Between Creativity and Innovation
Creativity and innovation. Innovation and creativity. The Proven Way to Make a Guy Fall in Love With YOU in business and the media. But what' The Story Behind Britains Toy Soldiers between these two important terms? Are they they same thing? Does innovation depend on creativity, an alternative choice other way around? Number of people seem able to fully grasp the distinction, and also relationship, between them.
To begin with, "creativity" and "innovation" are not synonymous; there is absolutely a distinction between 2. The Story of Air Jordan made by Nike and endorsed by Michael is especially critical for businesses to understand this distinction before attempting to institute a new organization-wide innovation imitative.
Before discussing this distinction, however, it's important to note that creativity is a mental ability anyone is capable of, not just the artists among us. Numerous people seem to imagine that being creative implies possessing some unique talent - painting, sculpting, writing, composing or performing your favorite songs. Creativity is much more than winning Mother Nature's genetic lottery for artistic ability. Creative potential exists in all of us.
"Creativity" is most often defined as being the mental skill to conceptualize (imagine) new, unusual or unique ideas, to view the new connection between seemingly random or unrelated things.
Compare that to "innovation," defined to be a process that transforms such visionary ideas into practical (a.k.a. commercial) products, services or processes that deliver greater cherish. The result of such a transformation can be incremental, evolutionary or radical in its impact at the status quo. In other words, it will probably represent a great all-natural step forward in a concept's development, a leap to the following generation of that particular concept, or maybe a completely new and different way of accomplishing something at all.
If we use Steve Jobs, the CEO of Apple and his company as an example, we could say that Steve Jobs is creative because he's the forward-thinking ability to envision new concepts for products, and also to see new connections between something more important (such as combining an iPod, the iTunes store, an Internet browser, a camera, a GPS, together cell phone to create the iPhone).
Apple supplier is innovative in the style in that they can interpret and execute those forward-thinking strategies to create inspired, highly desirable products of benefit. The company's innovation-driven culture continuously strives to promote the aesthetics, functionality and simplicity of product design to museum quality rates.
Why is this distinction between creativity and innovation beneficial?
Because involved with impossible to settle on a truly innovative organization if creativity is ignored or stifled. And likewise, without effective processes high to transform creative ideas into practical, real world, value added application, creativity is of now commercial value rrn any way.
When you undoubtedly understand productive between creativity and innovation, you begin your process for success - by freeing and inspiring the creative ability lying dormant in your organization.
When creativity is liberated, innovation flows.
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Mitchell Rigie and Keith Harmeyer have each worked for close to 20 years in the strategic marketing communications field, for some of the best known companies. SmartStorming: Advanced Learning Innovative Thinking is outcome of their personal experience and expertise, as well as extensive research and practical application in region of innovative thinking. Much more more about SmartStorming, visit http://www.SmartStorming.com also.
